Europe eclipses US as Ubisoft's biggest market

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A strong Euro and game accessibility has turned Europe into the decisive market for Ubisoft titles. Talking to GamesIndustry, Ubisoft CEO Yves Guillemot revealed that Europe is now the biggest market for the company:

First, our money - the pound or the euro - is very strong and because of that the turnover from those countries is heavier than they used to be. So for Ubisoft turnover Europe is actually more important than the US now, and by more than 5 per cent. It's become a very strong market for us.

With Europe's increased importance, it looks like it may soon be getting rid of its identity as a perennially shafted territory in terms of game releases, as far as Ubisoft titles are concerned, anyway. And since Ubisoft is the world's third-largest publisher, other companies may follow suit. Great news for gamers in the region who are constantly plagued by late releases.

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